Hometown: Seattle, WA
“To design is to communicate clearly by whatever means you can control or master.”
BOAST, is an app that lets you share recent purchases with your friends. Brick and mortar businesses are having trouble with online competition. BOAST helps them reach active shoppers with location based advertising, and when shoppers share a purchase, their friends are more likely to shop there. I worked with designer Nevena Stoeva to create BOAST.
Edible Seattle Magazine
Redesigning one of my favorite local food and culture magazines was an incredible challenge. I needed to update the look and feel while maintaining the power and appeal of the current brand. The new logomark and type treatment represent sustainability, quality craftsmanship, and the spirit of pioneering represented byEdible Seattle. I paid close attention to categorize recipes into an easily navigated recipe guide for easy meal planning and navigation.