Hometown: Tacoma, WA
“All our knowledge has its origins in our perceptions.”
Las Vegas 51’s
This project was a redesign of The Las Vegas 51’s Corporate Identity System. My solution was to create an identity that is bold, graphic, and demands presence in the competitive atmosphere of major league baseball. I combined the basic visual elements of shape, weight, composition and color with an updated type treatment to create a graphic identity that conveys strength and cohesion; and also lends itself well across all of the Team’s branding materials.
Seattle Public Library iPad App
User Interface | User Experience
This project was done in collaboration with Julia Carlson, Donovan Ngyuen and Nadia Mohydine. Our approach was to build an app that visually looked welcoming and was intuitive for users to do essential tasks such as searching the library catalogue and setting account information to newer functions like integrating social media, getting feeds of relevant content and using the iPad interface to enrich the user’s experience. My responsibilities were to develop initial wireframes, design the “My Shelves” feature and design the social media integration.