Hometown: Seattle, WA
“Design should never say, ‘Look at me.’ It should always say, ‘Look at this’ “
A complete book design for Martin Woods’ children book. Hand drawn illustrations, complete layout & typesetting, custom in-sheets & casing, cover design along with format and paper selection. The main objectives were to create a set of illustrations depicting some tales’ imaginative scenes and to design the text with an Arabic touch, using Koufiya typeface, Arabesque Ornaments and Arabic letters, providing a different pleasurable reading experience to reach a broad audience among teenagers and inspire new enthusiasm for the Arabic classic tales.
Inspiration for this product came from being a mom. The concept was clear, serious and straightforward. A cold medicine that needed to have a voice that could connect with the pharmaceutical industry, and reach the right targeted audience. This package design is considering security of the medicine use and the selling aspect, providing a unique word mark that proudly stands out, easy to remember and relevant to the industry and a friendly look to the package.