Hometown: Seattle, WA
“19th century culture was defined by the novel, 20th century by the cinema, the culture of the 21st century will be defined by the interface.”
Beth’s Cafe is a landmark Seattle restaurant featuring the legendary 12-egg omelette. Combining an identity redesign as well as a fresh website redesign is a surefire way to get noticed and bring people through the door. This website re-design is a rock solid approach to ensuring their web presence is seen on all types of devices. Using media queries to customize the website to fit properly on the smartphone, tablet and desktop computer permits anyone to view it properly regardless of what device they are surfing the web with.
A brand that is seen in the sky and looked at every day by Seattle natives needs to be bold and noticeable. Kenmore Air is a small, local airline serving the greater Northwest and has not seen a rebranding for decades. The logo and wordmark presented here is a new approach to a decades-old company that Northwest has become to love and trust. The simple and elegant approach to the mark and typeface will look just as relevant today as it will decades from now.